Rockton's Word of the Year is Gratitude

Word of the Year

Starting the year with a ‘Word of the Year’ is a powerful tool to align with their intention, focus their attention, and ultimately shape their execution.

During recent leadership meetings, we thought why not?  Why not come up with a word of the year for our team.  Something to help us align with our true intentions, to focus our attention, and to help shape our execution.  So, what did we pick?  Gratitude.

It might seem like a funny choice for a business.  After all, we need to turn a profit to keep the doors open.  How will Gratitude help us thrive, help us be a successful business? Gratitude helps us focus on our teams’ overall well-being

A company is nothing without its people – Team, Family, Customers, Partners, and Community.

We pride ourselves on our value statement – We improve the lives and business success of our employees and customers. And this year we are doing this by intentionally focusing on Gratitude.

Gratitude can improve your overall well-being, working memory, sleep, immune system, relationships, and coping with emotional upheavals. I think we can all agree. After the past 10+ months, we could all use more of this… and TRAVEL, I could use more travel 😉

What did we do first?

Our first Gratitude activity was a charitable donation drive.  Rockton offered to match any donation made to a charity, of the team members’ choice, within a set timeframe.

During a recent company meeting each team member spent time explaining a bit about the charity they chose.  What an eye-opening and inspiring activity?!  Often the most common charities come to mind first. We heard that not only food shelves are suffering right now, but some zoos are struggling to feed their animals too. And about some of the trickle-down effects caused by someone being incarcerated without being able to post bail.

Our team ended up donating just under $8,000 to our local communities.  Here is a list of who our team supported this past month.

Who are we donating to?

Bonner Community Food Bank

Children’s Cancer Center

UMOM New Day homeless shelter

Denver Zoo

East Bay Food Pantry

Children’s Hospital Colorado

Rise Against Suicide

Coal Creek Meals on Wheels

Great Plains Food Bank

Matthew’s Voice Project

Chad Smith Ride for Life

FairFight

Attention Homes

Bail Project

Angel B Wilson Foundation

Ronald McDonald House

Sanford Children’s Hospital

Outdoor Adventure

Our Tradition

Rockton has a tradition of giving back to the community in a variety of ways. We have our 1-1-1 rule, where 1% of our team’s time, 1% of company profits, and 1% of our product is given to charities in our communities. Also, each year at GPUG Summit we give away one of our products for free to a Non-Profit. In 2020 we gave out 2. Check out those winners here.

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