When it comes to setting your product or service prices, you have two primary options: using pricing software or doing it manually. Both approaches have their pros and cons, but the choice between them can significantly impact your business's bottom line. In this blog...
What is Price Discrimination and How to Use it To Maximize Revenue
Do you keep your prices the same across the board? Is it harming your revenue? Then, you might want to give price discrimination a go. To be clear, the word “discrimination” in this context does not usually refer to something illegal or derogatory in most cases. It...
How to Measure Customer Satisfaction: Manufacturers
In the competitive world of manufacturing, customer satisfaction is the key to long-term success. Satisfied customers are more likely to become repeat buyers and can even become advocates for your brand. But how do you know if your customers are truly satisfied with...
How Dynamic Pricing Can Help You Stay Competitive in a Fast-Changing Market
The COVID-19 pandemic changed the world. Not only did businesses have to adapt to a reduced contact world, but they also had to figure out how to stay above water while inflation, supply chain issues, new market demands, and heavy competition pulled them down. To...
Pricing Models for SaaS (Software as a Service ) Companies: Choosing the Right Strategy
Software as a Service (SaaS) companies offer a wide array of solutions that cater to the needs of businesses and individuals, ranging from project management to customer relationship management and beyond. One of the critical aspects that determine the success of a...
Supply Chain Best Practices: Mastering Manufacturing
The manufacturing industry is a dynamic and complex ecosystem where efficiency, precision, and adaptability are keys to success. A well-structured supply chain is the backbone of manufacturing operations, ensuring that materials flow seamlessly from suppliers to...
What to Look for in a Custom Software Development Company
In some instances, out-of-the-box software just cannot do what your organization requires. That’s where custom software development can help, providing you with a solution that is precisely tailored to your needs. Rockton Software’s team of experienced developers can...
Does a Reduction in Price Attract Customers?
Strategies for Cost-Effective Pricing Pricing is a critical aspect of any business strategy. It impacts customer behavior and ultimately affects profitability. One common approach many businesses consider is reducing prices to attract customers. However, the question...