Wine and Spirits Pricing your ERP was Never Built to Handle.
Volume is soft and every deal is getting more complex. Whether you distribute wine, spirits, beer, or the full beverage alcohol category, Rockton Pricing Management (RPM) shows you where your margin is really going, then hands you back control of it.
The Market is Tightening.
The Pricing is Getting Harder.
Wine and spirits volumes are falling. Living costs are up, tastes are shifting, and new formats keep multiplying the number of SKUs you carry. At the same time, suppliers push more rebate and promotion complexity down onto you to move product, and your customers negotiate harder on every order.
When you can’t sell more, the only lever left is selling smarter. But most distributors can’t see their true margin clearly enough to pull it.
Your pricing isn’t item by item, either. A customer earns a volume break across a whole brand family, not a single bottle. Buy enough across a producer’s range and the discount applies to all of it. That logic is normal in wine, spirits, and beer, and most systems can’t do it. They price the SKU in front of them and miss the deal that lives across the family.
Your ERP was never built for this. So pricing ends up living in spreadsheets, in one person’s head, and in custom code that made sense the day it was written and now breaks every time a deal changes. Every promotion becomes a manual scramble. Every rebate becomes a guess. And nobody can say, with confidence, what any given order actually earned.
The Margin You Can’t See is the Margin You’re Losing.
We looked at a single sample transaction and found 8.73% in margin the pricing system wasn’t accounting for. On $100 million in revenue, that is $8.7 million. Most distributors know a gap like that exists. They just can’t see where it is or how large it has grown. You can’t close a gap you can’t see.
And in a market that is contracting, that gap is no longer money left on the table. It is the difference between a good year and a hard one.
You can't improve margin you can't see.
— Rockton Software
We’ve Spent Years Inside the Pricing Problems Distributors Actually Face.
We know what it is like to run pricing on systems that were never designed for it. We’ve watched capable teams lose hours to promotions that should take minutes, and finance leaders make decisions on margin numbers they don’t fully trust.
Rockton Pricing Management (RPM) is a Pricing Intelligence Platform built for ERP-driven distributors. It connects to your ERP through an API, so your pricing logic lives in one place instead of scattered across spreadsheets and one-off builds. RPM is certified on the Acumatica and Microsoft Business Central marketplaces, and connects to NetSuite.
Whether you are staying on your current system or moving to a new one, your pricing comes with you.
A Clear Path from Guesswork to Control.
See RPM in Action
Watch how RPM handles the pricing your current system can’t, using scenarios from real wine and spirits distribution.
Bring your pricing into one system
Make Better Margin Decisions Every Day
Four Ways RPM Protects Your Margin.
O1
Pricing Automation
Cost-plus, date-driven, and tiered pricing, plus promotions and rebates that run on their own instead of by hand.
O2
Pricing Visibility
Trace every price, audit every rule, and report on true margin so finance trusts the numbers.
O3
Pricing Governance
Approvals, override control, contract consistency, and margin floors that hold the line without slowing sales down.
O4
Pricing Flexibility
BOGO, customer-specific deals, bundles, tariffs, and volume breaks that apply across a whole brand or product family instead of one item at a time. Multi-attribute logic that changes when your pricing changes. No developer required.
You're Changing ERPs
Pricing is usually the hardest and riskiest part of a migration. Put your pricing logic in RPM first and take that risk off the table before you switch.
You Have a New CFO or CEO
New leadership means new scrutiny on margin. RPM gives you answers you can defend.
You've Been Through a Merger
Two pricing systems, two sets of rules, one messy reconciliation. RPM brings them into one.
Two Paths Forward
Keep Patching It Together
Promotions stay manual. Margin stays invisible. Custom code keeps piling up, and every point of it becomes a maintenance ticket you own forever. A soft-volume year hits harder than it should.
Put Pricing in RPM.
Your team runs complex deals in minutes. Finance sees true margin as it happens. And you protect every point of margin in a market that will not hand you volume.
Does RPM work with wine and spirits volume breaks across a whole brand family?
Yes. RPM applies volume breaks across an entire brand family, not just one SKU. If a customer buys enough across a producer’s range, RPM applies the discount automatically. Most ERPs price one SKU at a time and miss deals like this.
What ERPs does RPM connect to?
RPM connects to Acumatica, Microsoft Business Central, Microsoft GP and NetSuite through an API. Your pricing logic lives in RPM, not inside your ERP, so it comes with you whether you stay on your current system or move to a new one.
How is RPM different from ERP native pricing?
Native ERP pricing prices one item at a time and cannot handle volume breaks across brand families, complex rebates, or BOGO deals. RPM adds a dedicated pricing layer on top of your ERP through an API. It automates the pricing distributors actually run and gives finance a true, auditable margin number.
What does the Margin Analysis show me?
In 30 minutes, using your own ERP data, we show you where your margin is actually going. It is not a demo. It is intelligence you can act on, built from your own transactions instead of a generic example, so you see your real margin picture before you commit to anything.
Is RPM built specifically for wine and spirits distributors, or all distributors?
RPM is built for ERP-driven distributors across categories, and wine and spirits is one of the pricing problems we know best: volume breaks across brand families, BOGO, and supplier rebates. If you distribute wine, spirits, beer, or the full beverage alcohol category, RPM was built to handle it.
How does RPM handle BOGO and rebates for wine and spirits distributors?
RPM automates BOGO deals, customer-specific pricing, and supplier rebates instead of running them through spreadsheets or manual overrides. Promotions that used to take hours run in minutes. Every rebate is tracked and auditable, so finance can trust the number instead of guessing at what a deal actually cost.
When You’re Ready, See Your Own Margin Picture.
You’ve seen what RPM does. The next step is seeing what it finds in your numbers. In 30 minutes, using your own ERP data, we’ll show you where your margin is actually going.
It is not a demo. It is intelligence you can act on.