Pricing can feel like a constant balancing act. Charge too much, and you risk losing customers; charge too little, and you erode your margins. Tiered pricing offers a smart way to navigate that fine line. Rather than applying a single static price to all orders, this...
The Single Person Problem with Managing Your Pricing in Excel
In this brief clip, Rockton Software President Mark Rockwell...
Benefits of Pricing Software: Maximize Profits
What are the Benefits of Pricing Software? Efficiency is the key to success in business. When it comes to supporting your bottom line, pricing strategies are more crucial than ever. Companies need to stay competitive while maximizing profits. This is where pricing...
Cost Plus Pricing Strategy: Challenges Solved with Rockton Pricing Management
Cost plus pricing may seem like a simple solution, just add a markup to your costs and you’re done. However, as we discussed in our previous post, the simplicity of this method often leads to significant operational headaches. Expenses fluctuate. Margins erode. Manual...
What is Cost Plus Pricing? Benefits, Challenges & Where It Fits Best
Cost plus pricing is one of the most straightforward methods for setting product prices. By adding a consistent markup to the total cost of production, this strategy ensures businesses cover their expenses while earning a steady profit. On the surface, it’s a simple...
What’s New in Rockton Pricing Management
At Rockton Software, we believe the best software evolves by listening closely to the people who use it every day. Thanks to your feedback, we’ve been busy building new features into Rockton Pricing Management (RPM)—features that make pricing simpler, more powerful,...
How Price Bundling Works for Professional ServicesÂ
Are you a professional service provider—doctor, attorney, accountant, or financial planner—looking for a smarter way to package your services and increase profitability? Price bundling is a strategic approach that can help you deliver greater value to clients while...
How to Price a Product (and Still Make a Profit!)
If you’ve started a new business and are wondering how to price a product, or why you’re losing money on your current pricing model, you’re not alone. Many businesses struggle to set prices that not only attract customers but also protect their bottom line. In this...







