One of the most effective pricing strategies for professional services is tiered pricing. That’s because packaging professional services can be used to cater to different client needs. We will cover what tiered pricing is, the challenges professional services...
Do you keep your prices the same across the board? Is it harming your revenue? Then, you might want to give price discrimination a go. To be clear, the word “discrimination” in this context does not usually refer to something illegal or derogatory in most cases. It...
Did you know that on average U.S. consumers belong to 16 loyalty programs but actively use less than half of them? However, it costs five times as much to attract one new customer than it does to keep an existing one. So, are customer loyalty programs worth the...
