Promotional pricing continues to play an important role in customer purchasing decisions. According to Deloitte, 4 in 10 American consumers are considered value-seekers, making discounts, promotions, and special offers increasingly important in competitive markets....
Are you confident your gross margin numbers are accurate? Most businesses can perform a gross margin calculation, but far fewer can trust what the result actually means. That’s because gross margin is only as accurate as the cost data behind it. And in many ERP...
Cost plus pricing is often presented as the simplest pricing model in business: calculate cost, apply a markup, and you're done. But as discussed in a previous post, the simplicity of a cost plus pricing often leads to significant operational headaches. In today’s...
4 Key Features to Look for in Price Optimization Software Pricing is one of the most powerful levers a business has to drive revenue, maintain margins, and stay competitive. And yet, many companies still struggle with it. That’s where price optimization software comes...
Pricing is about more than just a number on a product or service; it's a tool that directly affects profitability, customer loyalty, and market positioning. Yet too many companies are still stuck in the world of spreadsheets and manual calculations, leaving them...
Are you a professional service provider—doctor, attorney, accountant, or financial planner—looking for a smarter way to package your services and increase profitability? Price bundling is a strategic approach that can help you deliver greater value to clients while...
If you’ve started a new business and are wondering how to price a product, or why you’re losing money on your current pricing model, you’re not alone. Many businesses struggle to set prices that not only attract customers but also protect their bottom line. In this...
Timing is everything, especially when it comes to pricing. Whether you make seasonal adjustments or regularly respond to market shifts, having the right tools in place can help you stay ahead of the curve and boost profitability. Rockton Pricing Management gives you...
